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What is Product Liability Insurance?

As the owner of a business, you are liable for any products you manufacture or sell—and if somebody is hurt as a result of using the product, you may be at fault for the incident.

When you ask for coverage from our agency, we will determine the likelihood of a lawsuit being brought against you as a result of one of your products being used. Our experts can identify the risks associated with your products or services and appropriately scale a policy to cover those risks. We can also offer advice on how to make your products less prone to risk. This may involve modifying your product, packaging it differently, or changing any instructions and warnings included with the product. When done well, these precautions can help reduce the company's liability and stop customers from using the product in an unsafe way.

Do I need Product Liability Insurance?

If your company manufactures or sells any kind of product, it is strongly recommended that you have some form of liability coverage. Even products that are widely regarded as 'safe' can malfunction in a way that causes harm to the user, and defending against a lawsuit is usually expensive enough that many companies (and claimants) prefer to simply settle out of court. Product liability insurance can reimburse you for expenses (including defense costs and settlements) that occurred during this process.

Product liability cases that go to court are among the most expensive forms of personal injury cases, and as of 2013 these cases had an average payout of more than $6 million. All companies that obtain this type of coverage are encouraged to have a policy limit higher than the median payout—anything less makes it likely that your company will suffer significant losses if a jury decides against you.

Don't forget to talk to your agent on a regular basis as your business continues to grow. Larger businesses often face larger risks than smaller ones (including, among other things, increased exposure as a result of having more customers who could potentially file a lawsuit). A plan that suffices for a small company may not be enough to protect a large one.

What does Product Liability Insurance Cover?

Product liability insurance mainly covers the legal obligations of a company. This may include payments like:

  • Court fees
  • Legal defense costs
  • Personal injury awards
  • Out-of-court settlements
  • Miscellaneous fees that may occur during any of the above

If you feel any of these forms of coverage are missing from your policy, or if you are starting a business and need product liability coverage, speak to a Doubleday Insurance Agency agent or request a quote today.

 

1. Ross, Kenneth. "The Role of Product Instructions in Product Liability Prevention." In Compliance. April 30, 2015. Accessed April 18, 2016. http://incompliancemag.com/article/the-role-of-product-instructions-in-product-liability-prevention/.

2. "Settle Your Personal Injury Claim." AllLaw.com. Accessed April 18, 2016. http://www.alllaw.com/resources/personal-injury/settle-your-personal-injury-claim.

3. "Product Liability." III. Accessed April 18, 2016. http://www.iii.org/fact-statistic/product-liability.

Our Location

Doubleday Insurance Agency

110 SE Grant St, Ste 203
Ankeny, IA 50021
Main office: 515-325-8405
Toll free: 888-464-3367
Fax: 515-964-0654

Office Hours:

Mon: 8:00 AM - 5:00 PM
Tues: 8:00 AM - 5:00 PM
Wed: 8:00 AM - 5:00 PM
Thurs: 8:00 AM - 5:00 PM
Fri: 8:00 AM - 5:00 PM
Sat: By Appointment
Sun: Closed

Our Providers

Testimonials

I’ve never had a problem that Doubleday couldn’t solve.
- Terry Hager, Polk City, IA
I’d like to take this opportunity to thank you for your professional handling of both my personal and business insurance needs. Your prompt and courteous attention to my needs have been a real asset in the growth of my business. Thank you!!
- Michael Lucas
We were pleased the way you helped us on our home owners insurance. Saved us several hundred dollars. Thanks to Rose for all of her help.
- Leo & Catherine Lukes
It’s all about service. A phone call and you know whatever the problem or request, it’ll be taken care of. Saving money is only the beginning. Saving time and energy with prompt customer service is the ultimate.
- Harold Kahler, Ankeny, IA
We were very happy the way your staff took care of us when our van, parked in front of our home, was hit by a drunk driver and totaled. One of your staff came right away and had a check for it the next day. We have our home insured with you too. We are very happy with the efficiency of your staff.
- Bernice Keyes, Des Moines, IA
Eva and I couldn’t believe how well the fire claim we had went with your agency. We never had even one problem.. It was devastating but you made it so much easier for us. AND, you saved us $700 on our auto insurance too when we changed from Progressive!
- Clair Wepel, Ankeny, IA
I can’t remember how I was fortunate enough to discover Doubleday Insurance when I moved to Ankeny 8 years ago. From the beginning Chris (and later his entire family) took me under his wing like a protective older brother. Chris has handled all of my insurance needs professionally and promptly with courtesy. It’s great peace of mind to know I can call Chris (or his Dad, Lew) anytime with questions knowing I’ll be warmly greeted. I’m confident they are genuinly interested in my welfare and not just after a commission check. Thanks Doubledays!!!
- Phyllis Wininger, Ankeny, IA
Not having the best record, Doubleday Agency was able to help us in our insurance needs. Friendly, helpful and always willing to check other areas. Rose had a smile every time. Thanks for helping us in insurance. My parents always said you were the best!!!
- Rob & Tammy Pieart, Polk City, IA
We saved 71% on our home insurance with Doubleday and saved money on our auto too! We are sending them referrals of our friends and relatives so that they can save too. Since they are Independent Agents I’m sure of a very competitive rate always.
- Randy Grogan, Des Moines, IA
On the way to TN for a family vacation a deer ran out in front of us. I called and Chad answered the phone and the first thing he asked was about the family. After assuring him all was okay with us he then took over asking questions regarding the Van. He reassured me everything would be good again – and it was! Thank you for caring about my family.
- Deb Stock, Pleasant Hill, IA
Lew, we had a claim in July where we lost our roof and had a lot of damage to our home. Work has been completed and the check is on its way to us. Just wanted you to know we felt we received great service. We are so thankful to have you as a local agent that we know we can count on. It’s just reassuring to know you will take care of us and you are not an 800 number in another state with no real contact person. Thanks for all you do and for the peace of mind we have with you as our agent.
- Diane and Dave White, Maxwell, IA
I’m late in getting this note off to you, but we were extremely satisfied with our service and adjustor on the storm water backup in our basement. Great quick service from your office also.
- Shirley Ballard, Ankeny, IA
Thanks so much Lew. I will never forget your kindness to me when I had my accident in Alabama. I was so frantic, you were so calming, and I bothered you on vacation, I think you were in Spirit Lake at the time eating dinner. But you took the time to help me, and told me step by step what to do. I had never had or been in an accident before, it was so frightening for me. For you, it was just business, but for me, it was way more than that. Thanks again to your whole agency, Chris and Kim for being so helpful as well.
- Bev Shafer, Des Moines, IA
I was hit in downtown Des Moines and was clueless as to what to do. I called Chris, my agent, and he personally drove to the scene of the accident and handled everything for me. That personal touch and caring really makes it 100% worth staying with an Independent Agent. Thanks, Chris!
- Jena Skaar, Ankeny, IA
Pat Capehart recommended you to be my Insurance Agent. She was very happy with you when she needed your assistance for her claim. I'm glad she gave me a good reference. I'm glad to be your client.
- Carmen Murguia, Ankeny, IA
Chris is always available and respond to our questions/requests as soon as he can. Doubleday is like a family to us after 16 years working with you. I have all of mine insurance with you. You try to get the most competitive price.
- Lang D., customer since 1999
We really like the friendliness and knowledge of all of you. We also really like that you have our best interests in mind.
- Jerry M., customer since 2013