CLOSURES FOR SCHOOLS & DAYCARES
When the tornado of 1974 struck Ankeny two people were killed and millions of dollars in damage occurred. We contacted every client in person within two days of the tornado and assured them they had coverage for this terrible disaster.
Before the tornado struck we had contacted each client by memo and instructed them that we were increasing their coverage on their home by the percentages that rebuilding went up each year. We had done this consistently for over five years. As a result, we had no clients who were under insured and therefore penalized. Not one! Almost every other agent in town could not say this and many were woefully underinsured and had a large depreciation loss.
Because of our work before the tornado we wrote many, many clients after it struck. Word got around that our clients were ok. One new client saw my car parked in front of a neighbor’s home with my sign on it and he yelled over at me when I came out to the car. He said “I want you to write my home insurance!” I said, “great, when does it renew?” He responded, “I don’t care when it renews I want you to write the coverage today!” The adjuster for his current company was still on his roof but had already informed him that he was way under insured.
We had contacted as many good contractors as we could reach and had them sign contracts with us that they would work only for us until the work was all done. We had to fire one who signed but didn’t work only for us. This way our clients got their homes repaired first!
A Des Moines Register newspaper article about the tornado blasted everyone in its article about the tornado but us. They featured one of our clients who praised the hard work we did and the ease of collecting on their damage.
You can’t wait until claim time to do what you should do earlier. We had done the hard work before the tornado and it sure paid off after it struck.
By the way, my home was damaged also and the house fell off the foundation on one end and side so I was plenty busy getting my own house in order.
There really isn’t any excuse for not writing the correct coverage for a client except laziness. Back then we didn’t even have computers to help us. Compared to today it was much more difficult then.